Page 7 - USI Newsletter No.94
P. 7

Chairman  董事長專訪
                                                                                                              94
 Interview                                                                                                 NO.94
                                                                                                           NO.
 Optimizing Limited Resources



 to Achieve Maximum Efficiency





 Author: Chairman / Jeffrey Chen



 ecently, I have been studying an article on the Resource-Based View (RBV) of the firm in Harvard
 R
 Business Review, titled �Competing on Resources�. It was highly inspiring, and here I would like to
 share some of its key concepts with you.


 Resource-Based View (RBV) is an economic-based   etc. Therefore, building a company's strategy on   existing resources, we must remain vigilant and   deciding not to pursue every opportunity can prevent
 method used to assess a firm's resources. It provides   resources that the company cannot control may   adjust strategies accordingly. Understanding and   resource waste and serve as a prerequisite for success.
 a scientific approach for evaluating whether a firm   hinder profit capture.  leveraging individual's strengths, putting them at
 possesses resource advantages that can contribute to   suitable positions and utilizing the most of resources   In USI's daily operation, we need to start with
 long-term development.   The Test of Substitutability  are keys to business operations. The concept of   resource assessment, determining whether a
 The market is constantly searching for cheaper                   particular resource is effective or conducive to our
 Having resources of strategic value is the crucial   alternatives, and the crux of the matter is whether a   "utilizing the most of resources" involves optimizing   future development. Then, consider how to make
               limited resources to achieve maximum efficiency.
 determinant for achieving sustainable business   company  owns  the  resource  that  underpin  a   Only then can a company maintain invincible in the   better business decisions by utilizing that resource.
 operations. The article mentions that resources with   company's ability to deliver unique and unparalleled   fierce market competition.  As USI's global presence has reached today's scale, it
 strategic value can be assessed through the following   products or services.  is the time to carefully examine whether our past
 five dimensions:  For USI, it is crucial to recognize business resources are   strategies are still applicable to future development―
 The Test of Competitive Superiority  finite. Our production capacity, financial resources,   "DON'T use yesterday's strategies to fight tomorrow's
 The Test of Inimitability  Core competitiveness is not self-defined, but rather   and teams' time are all limited and valuable.   war." Instead, We should contemplate how to
 Inimitability is at the core of value creation as it limits   defined by the harsh external market. How do you   Therefore, effectively allocating resources and
 competition from rivals and generates sustainable   compare to your competitors? What advantages do   maximizing efficiency are the management wisdom   enhance  resource  utilization  while  making
 profits. However, inimitability does not last forever,   you have? Is the strategic resources established by the   and key skills that USI team must possess. Let's   appropriate strategic adjustments. We need to
 as competitors will eventually find ways to replicate   company superior to those of the competitors?   consider a simple scenario. When we choose to   leverage our existing resources advantages, mobilize
 it.  Additionally, for some companies, core competitiveness   allocate resources to serve Customer A, we may not   our proactive initiative, promptly adjust resource
 lies in a combination of resources. Although each                allocation and business models, explore new
 The Test of Durability  individual skill may not be outstanding on its own,   have additional resources to serve Customer B or   channels for resources to keep the competitive edge.
 The more long-lasting a resource is, the more   when combined, they form a unique and competitive   other potentially more profitable customers. In   Only in this way can USI achieve the long-term vision
 valuable it becomes. However, the value of resources   advantage.  reality, Customer B or other customers may bring   of sustainable operation in the unpredictable market
 depreciates quickly over time. Especially, technological   greater profits to USI than Customer A. Another   environment.
 knowledge in a fast-moving industry is a rapidly   In today's rapidly evolving world, where technology   scenario is that even though USI currently has 28
 depleting asset. Therefore, building long-term   is advancing at a rapid pace and products are   global production sites, each site has its own capacity   Lastly, through today's sharing, I expect that USI
 strategic plans relying solely on a single resource   constantly being introduced, the value of resources is   limitation. Therefore, we need to make trade-offs   team could gradually develop the management
 advantage carries risks.  easily eroded by time and competition. Old resources   and propose solutions to customers that may align   wisdom of resource perspective. While working with
 gradually depreciate, losing their core advantage. In   better with our overall strategy and interest. It is   dedication, it is important to enhance our overall
 The Test of Appropriability  such a dynamic environment, it is crucial to maintain   important to engage in discussions with customers   vision and tackle work challenges strategically and
 The value generated by strategic resources does not   sharp insights and foster innovative thinking. We   rather than blindly satisfying their demands for   intelligently. By doing so, we can achieve greater
 always flow entirely towards the company. It may   need to continuously monitor market evolution and   capacity and site. Similar situations arise in multiple   efficiency and productivity, accomplishing more with
 flow to a host of business participants, including   constantly upgrade the value of resource, and actively   actual operations of the company. Sometimes,   less effort.
 customers, distributors, suppliers, employees and
 explore new opportunities. When dealing with   strategically withdrawing from certain activities or



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